This is where it all starts and the opportunities to generate leads are greater now than they have ever been.
It is important to remember that leads should not be treated as all the same – for example a lead from a database is very different from one that has gone to your website and navigated to a product page!
The questions you need to ask yourself are:
- Where do we get our leads from currently and where else could we find them?
- When we get leads do we categorise them? If not, how can we?
- When we have categorised them what messages do we want to send? Remember the message will be different dependant on the category.
The chart below just illustrates the varied channels and illustrates the need for a coherent strategic approach to lead generation:
The end goal for lead generation is to convert to sales and the fundamental process (much of which can be automated) is illustrated below:
To understand more about how to develop an effective lead generation improvement strategy please contact TyrrellCooper Ltd by:
phone: 0116 430 0020